Sebastian Hendra

Johnnie Walker My Edition

In 2017, the Diageo Futures team had a fantastic brief for their biggest whisky brand: what could personalization mean for Johnnie Walker?

Introducing Johnnie Walker My Edition, launched April 2018 in select markets.

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Johnnie Walker My Edition is a direct-to-consumer whisky personalization platform that allows consumers to explore whisky in a new way.

Johnnie Walker My Edition is a direct-to-consumer whisky personalization platform that allows consumers to explore whisky in a new way.

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In 6 months, we took My Edition from strategy to MVP. With the Fahrenheit 212 team, I drove consumer insight, business case design, in-market experiments, UX design and MVP launch readiness.

In 6 months, we took My Edition from strategy to MVP. With the Fahrenheit 212 team, I drove consumer insight, business case design, in-market experiments, UX design and MVP launch readiness.