IKEA wanted to make a meaningful contribution to home safety, leveraging their internal expertise and investment in dedicated 3rd party organisations.
Introducing IKEA Safer Home, launched in early 2018 in select markets.
IKEA Safer Home is the world’s first digital home safety app that evolves with children’s and parents’ changing safety needs.
As an Innovation Consultant at Fahrenheit 212, I drove the consumer insight and market research that helped define IKEA Safer Home’s strategy. I also clarified the app's content strategy:
The app launched in beta on the App Store (Iceland) in early 2018.
