How Trump Won

A short, snappy presentation I wrote after Trump won the presidential election in 2016. The deck was used effectively as a preliminary thought starter for several pitches.

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This presentation was designed to provoke.  But it was also meant to extract insight from what felt like an unmitigated disaster in the wake of Trump's election.

This presentation was designed to provoke. But it was also meant to extract insight from what felt like an unmitigated disaster in the wake of Trump's election.

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The core insight came from a transformation in how Trump's campaign viewed their audience: not as voters, but as consumers.

The core insight came from a transformation in how Trump's campaign viewed their audience: not as voters, but as consumers.

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For the full presentation, or the summarizing one pager, contact me on the About page.

For the full presentation, or the summarizing one pager, contact me on the About page.